What trendswill 2021 bringin digital signage? At this time of the year, it’s time to ask ourselves this question, and luk hiar! is ready to answer it! Read on for more details.
More screens, with interactive and personalized content
Digital signage is going to gain more ground to the analog formats in this 2021. Flexible and adaptable displays, like our dFlex™, will become more important.
Likewise, creators of content for digital signage are going for interactivity and personalization. Touch screens, therefore, will play with an advantage in the upcoming year. Something we may often see, is touch-screen digital signage displays with integrated disinfectant gel dispenser to deal with the coronavirus global pandemic.
Areas that stand out in digital signage for 2021
Internal communication, restaurants and education will stand out regarding the use of digital signage during 2021. Although we should also mention the health field, where digital screens have already proven their usefulness during 2020.
In companies and educational centers, these digital formats present various applications such as guiding the user in space and indicating security measures to be followed. Even when the pandemic is controlled, digital signage will remain as a way to inform about the center’s news and sometimes even to involve the user.
If we talk about restaurants, we see how more and more locals are presenting their menu in digital format. QR codes can be incorporated into digital screens, which will also serve to reproduce images of the food and other content of interest to diners. Offers, seasonal products, menus of the day… All of these can be displayed on digital signage screens and updated instantly, whenever necessary.
Omnicanal communication strategy
Finally, let’s talk about the communication strategy that companies follow. They are realizing that they have to go for consistent messages, which are reinforced in all of their media. For many, digital signage has become an essential part of their communication, and 2021 will be no exception.
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