Where did we come from?
The original idea of luk hiar! came up back in 2002, when we had the vision of the forthcoming and inevitable digitization of traditional media, that was already starting at that time. We believed OOH communication could evolve to a telecommunications network that would allow the distribution, transmission, and edition of content remotely, in a much more efficient way. That was when we created a company that would be our precursor. At that time, though, the market wasn’t ready for the digitization of things.
"There is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle than to initiate a new order of things. For the reformer has enemies in all who profit by the old order, and only lukewarm defenders in all those who profit by the new order. This lukewarmness arises partly from the incredulity of mankind, who do not truly believe in anything new until they have had actual experience of it.”
Niccolo Machiavello, The Prince (1512)
In 2007, digital signage started to gain popularity in communication systems, so it was our opportunity to get back to our original idea and bring it to life. That’s how ALOOHA was created, months before the start of the worldwide economic crisis that would slow down the evolution of our sector during the next 8 years.
In 2017, we had managed to position ourselves as a leading company in Spain and have an international presence. Once a difficult era for the communication industry was over, we decided to relaunch our activity under a new brand: luk hiar!. We gave our company a new approach, while remaining loyal to our vocation for innovation and with more than a decade of experience.
luk hiar! nowadays is even more ambitious, solid and diversified, and maintains a remarkable international potential.
What do we do?
Our company is capable of developing any comprehensive digital signage project that covers the digital communication needs and desires of your business, improving the interaction with your stakeholders and boosting your sales.
The digitization of Out-Of-Home communication is the future. As of now, DOOH is -and will continue to be- one of the most efficient ways to engage with the audience, both in urban areas and in any business area. Innovative technology is in our DNA, which is why we provide a wide variety of ground-breaking display products and apps that we developed ourselves. They are more flexible, impactful, accessible and affordable than traditional media.
luk hiar! designs, manufactures, operates, and maintains integrated digital signage solutions that are tailored to businesses dedicated to entertainment, retail, transport of people, corporate activity, advertising, or any other business area.
JorgeFounder and managing director
MarcProject and account manager
JordiTech and operations manager
José MªHead of structural engineering
AliciaCommunication and PR manager
If you wish to contact us, we are always available!