Benefits of a digital vinyl in your Point Of Sale

Have you considered installing a digital vinyl in your POS? Truth is, digital signage is gaining popularity due to its proven great advantages from a sales point of view.

Taking in account that more than 70% of a given target makes the final decision of purchase in the Point Of Sale, putting a digital vinyl in your location is an excellent option. Let’s find out why!

Why should you put a digital vinyl in your POS?

Less expenses, a much greater impact in your target during a key moment and quick updates: these three aspects can sum up the reasons why installing a digital vinyl in your point of sale is beneficial for your business. However, luk hiar! wants to go over these advantages.

Impact your audience at the moment of purchase

Generally, points of sale are the places where most decisions of purchase are made by clients, which is why it’s important for your space to have displays that help closing those sales.

It’s relevant to remember that content in a digital vinyl is dynamic, therefore more impactful and innovative than that of traditional vinyls, which bring your brand to the top of mind of your target. Also, your customers will be entertained with those contents while they wait to be attended. It is a good idea to display offers and promotions that your target can use right in that moment. Last but not least, our digital vinyls are semitransparent, so they don’t keep your audience from seeing through the windows at your POS.

Reduce your costs

Another great advantage of the digital vinyl is that it allows you to reduce expenses. While it’s true that you will have to make an initial investment in this digital display, you will forget about recurring printing costs. You also won’t have to change your traditional vinyls every time there’s a change in your message: you will simply update the contents in your dFlex™ through an app in real time. This brings us to our last aspect.

Keep your messages up to date

It’s one of the best features of digital signage: with the proper software, you can update contents in your displays immediately. At luk hiar!, we make sure that we develop and provide the right software to cover the needs of your business.

Because of this, you can update and delete offers and messages in your point of sale in real time. In conclusion, you will have the opportunity to advertise your retail business in the same place where decisions of purchase are made, thanks to dynamic, up-to-date contents designed to improve your sales and brand image.

Have you already decided you want to put a digital vinyl in your Point Of Sale? Contact us and we will help you with everything you need through the entire process.