How to make the most of your advertising spaces with digital signage

Times Square, Piccadilly Circus, Plaza Catalunya or any other busy avenue have something in common: they are all excellent advertising spaces. Companies with buildings in these kind of locations know how to take advantage of them to advertise their business or to sell the space to other brands.

If you happen to have a good advertising space, you’re in luck. We are going to explain how you can make the most of this situation.

All kinds of screens

For both indoors and outdoors, they come in any size: the possibilities of installing a digital signage display are endless. At luk hiar!, we work with large-scale LED screens, but also digital vinyls, which stand out for their flexibility, resistance and transparency, ideal for glass surfaces.

You could also pick a smart kiosk or an interactive desk. In fact, these devices are perfect for expositions, for example.

How to profit from your advertising spaces

As you’ve been able to see, there are many types of digital signage screens from where to choose from. Therefore, there are also infinite options for the messages and contents displayed in them. In your spaces, you can advertise your own business or institution, or you can sell time slots to third-party brands. Also, DOOH technology allows for easy, immediate changes in content in order to adapt the messages to any situation or location in real time.

A clear example of this function is in the situation we are living with the coronavirus global health crisis. In all media, we are seeing information about the virus, about the measures against it and about how to prevent infections. Imagine that you have a communication space in the parking lot of a supermarket, a place that remains open in circumstances of quarantine. A great use for your screens would be to display advice on how to properly do groceries with minimum risk of infection.

In conclusion, the advantage of digital signage is that you can instantly modify your message when necessary. Following the same example, what would you do when the crisis was over? You could then inform of the ‘back to normal’ measures, and eventually display your usual communication and advertising content.

Having an available advertising space has many advantages. You will profit from selling time slots, improve your own business image and cooperate with institutions in emergency situations. The first step to put that to work, however, is to install your preferred digital signage screen. Contact us so we can provide you with the best solutions and advise you during the whole process.

And you? Are you making the most of your advertising spaces yet?