Digital Signane vs Traditional Advertising

 

Digital signage is increasingly present in our daily lives. Totems, canvases, digital vinyls… We can see that these formats are gaining ground over traditional advertising, in public places and points of sale, indoors and outdoors. The objective? Digital visual communication has a clear goal: to attract the attention of users and convey a message. We discuss all the options and advantages below.

 

ADVANTAGES OF DIGITAL SIGNAGE

Among the main advantages of digital signage is the ability to create, manage, update and distribute the content that you want, adapting it to the context and to each situation. It is precisely in this dynamism that the main difference with traditional advertising lies. Digital media, unlike other media, offer the possibility of modifying your campaigns and messages at the moment.

It is undoubtedly the natural consequence of the evolution of visual communication. It takes into account the characteristics of the users, offers multiple possibilities and even allows to encourage the interaction with the screen.

 

Tips for using digital displays in your business 

To ensure that you really get the most out of digital display advertising, as a company you should make a detailed analysis of your target audience to increase the impact of your message and improve its receipt by your audience.

The combination of technology and engaging content for digital signage will allow you to capture their attention and even increase your sales.

 

LUK HIAR! DIGITAL DISPLAYS

Now that you know the advantages of digital signage compared to traditional advertising, we encourage you to get to know the luk hiar! digital screens to decide which one best suits your needs and, above all, those of your customers.

 

dPosterTM

Communicate multiple messages with a single tool thanks to our digital poster. You can project dynamic, real-time or scheduled, content simply from your smartphone. Just plug it in and turn it on, it is ready to use!

 

d360TM

Our round digital banner offers visibility from all angles, indoors and outdoors. Thanks to its design, you can work with impactful content and make sure it reaches users easily.

 

dPopTM 

With this digital totem you can project fully customizable dynamic and interactive content. It can be programmed both outdoors and indoors and you can personalize its design so that it adapts to your company’s corporate identity.

 

dSmartKioskTM 

If your business needs a multi-touch support, this smart kiosk will be your best ally to receive visitors in a more interactive way and put all the relevant information at their fingertips. We recommend using it in receptions, points of sale or information points, leisure establishments and educational centers.

 

dSmartDeskTM  

This interactive digital desk with an original and customizable design provides you with a wide range of functions to offer your audience a surprising and innovative experience, in learning, leisure or customer service, and to make the most of the uses of digital signage.

 

dMascotTM

Our transport display is ideal for making an impact wherever you go. Resistant to weather and movement, it includes geolocation to schedule content based on where you are and free Wi-Fi for those in the vehicle.

 

dSignLEDTM

If you are thinking of communicating in a big way, this large format LED screen is an excellent solution. At luk hiar! we design, manufacture and install displays to guarantee your visibility both indoors and outdoors.

 

dFlexTM

Our electronic vinyl is light, semi-transparent and adaptable, ideal for glass surfaces. Its flexibility, resistance and ease of installation leave no one indifferent.

 

dMeshTM

It is the evolution from the traditional advertising banner to the digital banner. It is manufactured with LED technology to display dynamic content on any type of façade thanks to its flexibility and ability to adapt to each place. You can leave it installed all year round and adapt the message to the situation, without the need to redesign or print new static content.

 

Are you looking for a comprehensive digital signage solution for your business?

Discover our digital displays!