Advertising and digital content surround us in our daily lives, but sometimes we don’t realize it. And that’s a positive thing: to perceive them as natural, as part of our day. This phenomenon happens especially when we apply digital signage in entertainment businesses, in areas such as cinema and theatre, as it is used in a non-intrusive way to improve the customer experience.
The display of screens allows to deliver all kinds of messages through digital signage technology. For example, it is possible to show the billboard or the theatre plays that will be performed during the day, as well as giving visibility to the offers of the associated products in each case.
These two options can be alternated, showing one image first and then another depending on the strategic need, depending on whether the play or the film are already underway. In any case, the contents of the screens can be always modified any time, easily and remotely.
Applications and advantages of digital signage in entertainment businesses
The integration of digital signage in the entertainment sector allows to attract attention as it gives a touch of modernity to the place. It is an ideal option to attract a younger and less common audience in these spaces, while improving loyalty of the best-known target.
Although film and theatre are two very different areas, they present a number of similar needs. First of all, it is absolutely vital to let the potential customer know the schedules of the films or the plays that are about to be released or that are going to be screened or performed throughout the day or in the future. Here is where digital displays come into play, because they can show this information attractively and even launch warnings as the time approaches.
These screens can also be used to play previews from upcoming productions. Thus, they can have an impact on the customers, who will come back to enjoy them, and help to establish loyalty links.
At the logistical level, it should be noted that traditional posters must be changed constantly and manually. This involves considerable time and effort investment, as well as a number of associated costs. On the other hand, the installation of digital signage screens in the entertainment sector leads to a significant costs reduction because of dispensing with the use of paper.
Another advantage of using digital displays is that the image quality is optimal. Thus, the message is delivered more clearly and can impact a greater number of people: not just for attracting more attention, but because it’s more attractive.
The dynamism and versatility of digital screens applied to cinema and theatre can also be leveraged to generate extra revenue. How to get it? It’s simple: just take advantage of these screens to display advertising tailored to the target audience, something necessary in sectors affected by the pandemic as those mentioned in this article.
Impress your customers and attract their attention
Do you want to impress your customers and improve your results? Stop thinking about how to do it: here’s the solution. Install our screens and start enjoying the advantages of incorporating digital signage in the entertainment sector. If you are prepared to face the challenge, contact us!