Digital signage in an omnichannel communication strategy

Omnichannel communication strategies are, increasingly, the preferred option for companies. It consists of communicating the same message in different media, so that clients can relate to your business through multiple channels. In short, the key to omnicanality is to give importance to the message rather than the channel, and digital signage has an important role to play in this matter.

In this article, we will analyze why this is a good option for your business and how digital signage can help you.

Why opt for an omnichannel communication strategy?

The first advantage of omnicanality is that you will portray coherence. By delivering the same message through different channels, you will be convincing and consistent with what you say, so you will also achieve greater trust from your customers.

This, in short, improves the perception that users have of your brand. This will increase sales and make it easier for you to be remembered and build customer loyalty. You have to keep in mind that, although users are looking for unique experiences, they also value that these are consistent with the brand. 

That’s why it’s important to match what you offer offline -in physical stores, for example- with what is reflected in online media. Likewise, what you say in your online channels must then be reflected offline. Consistency makes your strategy more efficient and results in more sales, more recommendations and greater customer satisfaction.

And why choose digital signage?

Because digital signage tools allow you to link online and offline in the same place. For example, in a physical store you can have a display that reproduces the messages and publications of your social media: this way, users will be constantly connected and up to date with all your news.

On the other hand, you can complement these actions with smart desks and digital totems that offer customers interactive experiences. In a shopping center, they could access a map with all the stores; in a shop, they would have applications related to their purchase, and, in a restaurant, they could even order online.

In the end, it’s all about making the entire communication strategy cohesive. And digital signage, as you can see, offers you multiple tools in that sense. Have you already started the transition to an omnichannel communication strategy? Contact us!