Benefits of digital signage in your business strategy

Digital signage, otherwise known as DOOH communication, came to stay at the top of the list of new media. Its possibilities in the business strategy field are endless.It is a new form of communication that allows for versatility, interactivity, flexibility and, most importantly, efficiency. Do you know all of its advantages? At luk hiar!, we keep you up to date.

Versatility and flexibility

One of the main features of digital signage is that its possibilities go beyond the static image: contents in different digital screens can also include videos, and interactive apps. It also allows you to segment your campaigns, so your messages are always aimed to target specific audiences at any given time. Depending on the location of the digital signage devices, you can show different contents at different times.

Imagine, for example, that you have a digital signage screen near a school. Of course, the audience in that location at the beginning and end of the school day is very different from the audience in between those times. Similarly, a screen won’t be seen by the same number of people or type of audiences if it’s located in the city centre, versus a street with few local shops. Adapting each message according to time and place is an effective way to ensure the maximum performance of this form of communication.

What about flexibility? Think about how fast and easy it is to change the content of one or several digital signage devices. When a given promotion ends, you will only have to choose the next campaign and cast it to the digital signage system to display it immediately. Certainly, a way more efficient process than the traditional changing of printed ads.

Interactivity and reputation: two essentials in your business strategy

We have already told you about the possibility of your target market interacting with your content. They will be able to participate in the campaign, respond and give feedback to the messages, and therefore produce useful insights for you. Connecting to smartphones and other screens to create collaborative, multi-touch experiences is easy to do as well.

Thanks to this feature, your brand will be able to create integrated experiences that build an impactful image in the minds of your audiences. How do you think their experience will improve if they are able to choose what information they want to see on the screens? How will your business performance increase if they can share content immediately in their social media? You will be able to work with relatable  content for them and for your brand.

All of these features, along with the natural attractive appearance of digital signage, creates a more meaningful memory for your target. This image will eventually translate into more sales for your business.

Better value for money

It is true that digital signage requires a greater initial investment than most traditional media, but you will get rid of all the printing and posting costs that come with traditional exterior communication, which makes DOOH communication more cost-effective. Moreover, the engagement it generates with your target audience will also increase, both qualitatively and quantitatively.

Now that you have seen some of the benefits of using digital signage in your business strategy, do you want us to help you implement it? Contact us and discover all of our solutions for businesses.