How to use DOOH communication for your advertising campaigns?
Have you ever used DOOH communication to advertise your products and services? At luk hiar! we want to show you how to maximize the advantages of digital signage.
Let’s start by giving some basic knowledge on Out-Of-Home communication. You have probably seen how Netflix covers entire cities with several promotions of their shows in urban settings: advertisements that don’t go unnoticed. Let’s transfer this impactful potential to a digital context, and let’s take a look at how you can make a successful digital signage campaign.
Segmentation: The key to digital signage campaigns
Following the Netflix example, there are certain shows that wouldn’t be appropriate to promote in front of primary schools, for instance. Each campaign must aim to target a specific age range and location, and it has to be treated accordingly.
This is exactly what you should keep in mind to advertise in DOOH devices. If you want to show a movie trailer, it will make sense to put that message near cinema theatres and other cultural spaces. If, on the other hand, your product is meant for families, then it will be sensible to find urban digital screens near schools and parks.
Analyze your target market and don’t hesitate to consult all the available data to see where your campaign will get the best results.
Take this opportunity to be creative and encourage interaction
What is the main difference between digital signage and traditional media? Digital screens allow you to be more creative and make dynamic content, but the best feature is that you can create interaction with your audiences.
At luk hiar!, we provide you with digital interactive totems: our dDit™, with which you can implement communication campaigns that count with the participation of your target. Make the most of these devices by launching games and contests! We promise that your brand won’t go unnoticed and it will stay in the top-of-mind of your potential clients.
Provide useful information
A great advantage that comes with using DOOH communication is that it gives you the chance to give live, relevant information related to each geographical location at any time. Let us tell you an example.
On Christmas 2018, the city of Stockholm launched a campaign to help homeless people during the winter. When the outside temperature dropped below -7ºC (19ºF), every digital totem around the city gave information about shelters: walking distance and location, opening hours and services provided. Therefore, there was a different message in each device, adapted to its location in a matter of seconds, thanks to digital signage programming.
The same concept can be applied to any kind of initiative or business. In the case of franchises, many times, we see ads that show the nearest store or restaurant. Let’s think about how this could be upgraded with digital signage and create powerful campaigns, minimizing costs.
From luk hiar!, we want to present to you our digital totems: weather-resistant, dynamic and customized. They can also be synchronized with other digital signage screens or connected to smartphones, so you can easily manage your campaign from the tip of your finger.
Now that you know how to make advertising with DOOH communication, do you want to explore the world of digital signage? Contact us and we will help you through every step of the way.
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