You already had the chance to discover the benefits of digital signage, but how can you plan a strategy that fits your business goals? At luk hiar! we got you covered with some advice that will help you make the most of this type of visual communication.
First things first: define your goals
The first step is to define the goals of you communication campaign. Remember that digital signage grants you endless possibilities: you can display images like in traditional visual communication, but you can also create interaction with your different audiences and stakeholders. Set short-term, mid-term and long-term goals, and you will have a clear orientation to build your strategy around it.
Know your audience
Knowing your audiences is a must to get the best performance of our screens and solutions. Once you know who you’re addressing, you can plan which contents are more tailored to their interests, and what schedule and location are best to display them.
Attractive content and high-end technology: essentials in our digital signage
It has been proven that digital signage gets more attention than traditional out-of-home communication because of the attractiveness of dynamic content. This is, without a doubt, one of the greatest strengths of digital signage, but you need content that meets its standards to make it work.
We strongly recommend to combine corporative content with useful information and interactive content. You also need to take in account the possibilities of our digital screens to make it as much impactful as possible.
Choose the best displays for your strategy
As you can see on our website, there are different digital signage devices to choose from. depending on your goals and the type of content that you want to display. If you wish to make it large format, you might want to consider our dSignLED™; but for a museum, for example, it might be better to go for a dSmartKiosk™ or a dSmartDesk™.
We advise you to make a previous analysis and plan a strategy before choosing one screen or another. Remember that we are always available to help you!
Perfect timing: the key to a good strategy
Imagine that you display a content in front of the box office of a museum. If wait lines are usually short, it wouldn’t make sense to show a 10-minute video. In the same way, you will have to pay attention to the temporality of you content, specially if you’re referring to events or promotions with an expiration date.
Remember that you can always update your content from your phone, so you can provide up-to-date, useful information tailored to the interests of your audiences.
These are the main aspects that you should keep in mind when you develop a digital signage strategy for your company. If you need help planning it and bringing it to life, you can contact luk hiar!, we will answer all your questions and provide you with an integrated solution.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.