Digital signage is not limited to the popular giant screens in city centers. In this article, we want to talk about its other applications and, specifically, about the uses of digital signage for SMEs.
Any company can take advantage of such a versatile feature as digital displays, even small businesses!
Branding with digital signage
Although we are talking about small businesses, it is important to have an identity. Without it, we have no brand and without a brand … it will be difficult to build customer loyalty.
Digital signage screens allow you to play branded content, with the tone, colours and other corporate elements. It makes it possible to transmit the essence of your company in different points of your establishment.
A better customer experience
Beyond being an effective brand communication tool, digital screens also serve to show useful information to improve your team’s and customers’ experience. For example, they can display the weather forecast, current news, indicate where an offer is, display the prices of your services, show where to wait to be attended, manage queues…
The possibilities of digital signage for SMEs are almost endless. Keep in mind that anything that encourages interaction will be welcome and will have a return, so… don’t hesitate to explore the possibilities!
Invest first; save later!
Yes, it is true that you may have to make an initial investment. But it is also true that this will result in savings later: both in money and in time! Also, at luk hiar! we can help you transform that initial investment into one more monthly operating expense for your business.
By using paper, you have to make new posters and signs every time you want to communicate something different. In fact… how many times have you stopped doing it in order not to deal with this process? Not to mention the time you have to spend on placing new, static signage each time.
When using a screen, whatever the technology used, it is as simple as sending new information to the device, through a simple Internet connection, from any PC, tablet or smartphone, and update the content in real time whenever you want. Undoubtedly, integrating digital signage in the communication strategy for your SME is worth it, isn’t it?
If you want to learn more about our digital signage displays,contact us and we will advise you on everything you need.
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