How can digital signage boost your Christmas campaign?
As Christmas festivities approach, everything is full of festive messages and… digital signage finds its place in this Christmas campaign! The streets are filled with lights, the stores are full of Christmas motives, and it seems to be the perfect setting for this type of digital communication.
Without a doubt, this is the moment many businesses are waiting for all year to increase their sales. And it’s time for you to start making the most of your resources! In this blog we will tell you how digital signage can boost your Christmas campaign results. Keep reading!
Reach your customer at the right time thanks to digital signage
Put yourself in the customer’s place and think about that moment when you are in a point-of-sale, trying to find the perfect gift for each member of your family. There are times when you’d like a little help, wouldn’t you? And it’s right at this time when a digital message with ideas and promotions can be well received.
Being present at the moment when a purchase is decided is exactly what you get with digital signage. In addition, you have the possibility of adapting your message to each moment, place and audience.
Are the people who visit your store on a Monday morning the same as the people who come on a Saturday afternoon? If not, it will probably be convenient to adapt your message to each occasion. With your digital signage display, you can do this very easily by programming your content.
Invite users to interact with your brand
Another option? Invite users to follow you on social media, where you will upload promotions and relevant information for these dates. Or, especially if your screen is located in a strategic place, invite them to visit your online store.
After all, especially at this time, many people prefer to avoid crowds and choose to buy online. However, a person who sees your message on their way to work, for example, can get to know your brand and be interested in discovering your products.
Emotional messages: protagonists at this time
It is very common to see emotional ads during the Christmas campaign, that try to get the user’s attention through their feelings. This year, due to the pandemic situation, we see that over the last few months, many brands have already started to talk about reunions and about hugging our loved ones, something we can all relate to. In fact, during the Christmas season, it is to be expected that this may even intensify.
If you want to launch a more emotional corporate message, digital signage can be the perfect medium for it to blend in with the Christmas vibes and add interactivity.
As you can see, digital screens are an excellent option, and not only during this time of year! If you want to explore your digital signage solution, contact us!
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