Why use digital signage in restaurants?

Digital signage in restaurants represents opportunities that we would not have even imagined before. You can use it to promote your restaurant and your products, yes, but also to offer a good experience to your customers.

Recently, we have also seen how digital screens have been implemented as an organizational gadget. They allow you to manage queues, control the capacity and, in short, enforce the safety regulations. However, in this article we want to go further. We are going to see what possibilities digital signage will give you in the day-to-day life of your restaurant.

What does digital signage bring to restaurants?

Something you have to keep in mind is that the perfect balance is in a combination of promotion and entertainment. Obviously, digital signage screens are an excellent promotional medium, but they also serve to significantly improve the experience of your customers.

A picture is worth a thousand words

In everything, but especially if we’re talking about food. It is not the same to see the menu than seeing images of the dishes, in movement, in which the quality of the product can be appreciated. However, it is fundamental to be extremely careful when taking these pictures: it is important that the food looks tasty, and that it really attracts the client to come into your restaurant.

Cross-selling and promotions updated at the moment

Logically, your audience will not be the same on a Monday at noon and on a Saturday night. During the week, you will be interested in promoting the menu of the day or even offers of coffee and sandwich in the morning. On the weekends, on the contrary, you will opt for more exclusive dishes and drinks. You may also want to promote, for example, a football match and a drink offer with a snack.

The advantage of digital signage is that it is not necessary to always display the same information. You have the option of updating this content every day and at different times to project the most convenient contents at each moment. 

As you can see, we have also talked about cross-selling opportunities. For example, a coffee and a sandwich are usually sold together, just like a tapa and a beer. Thanks to digital signage, you can boost this fact and improve your sales strategy.

Entertainment content for your customers

You can create a personalized playlist that you can combine with practical content, such as the menu of the day or information about allergens, for example. In this way, as we said at the beginning, you will combine promotional and informative content with an entertainment offer that customers will value.

This will be especially interesting for theme restaurants. If it is your case, a good option is to choose content related to this topic, which will attract the attention of the customers.

Another advantage is that digital signage allows you to easily change everything that does not work. If you see that something does not have the expected return, you just have to think of an alternative and update it. If you had chosen print media, doing so would be more complex and would take more time and money.

As you can see, having your own digital screens offers you a lot of opportunities that otherwise you could not take advantage of. So, if you have already seen the advantages of incorporating digital signage in restaurants, contact us!