From being one of the most damaged sectors during the health crisis, to becoming a key in this post-Covid era: that is the case of digital signage. Although it is true that many businesses canceled or modified their campaigns during lockdown, this type of communication has now become essential.
How is digital signage used to communicate the new sanitary measures
The reason why digital signage has now taken on a special role is that it has become essential to give updated information about protocols of action against Covid-19 in any environment. It can be used to manage queues, control and indicate capacity and to remember basic sanitary measures.
Having digital and/or interactive screens in your business or establishment reminds your public and visitors how they have to act in a risky environment regarding coronavirus. With this, in addition to improving their experience with your brand, you can avoid the spread of Covid-19. You achieve an effect that any company seeks: inspiring security in users.
More effective than traditional OOH communication
Why is it easier for digital signage to meet the needs for Out-Of-Home communication? The first thing to mention in these circumstances is the safety of the employees.
While print communications need to be replaced manually every time the message changes, digital signage can manage all campaigns remotely and contact-less. There are no risks while doing this job.
In addition, since the current situation is constantly changing, it is possible that a message today is not effective tomorrow, and your platform needs to adapt to the legal and sanitary updates of your region. This is why being able to change an ad or information in the spot is now more convenient and important than ever before.
Also, even during lockdown, digital signage screens didn’t go unnoticed. Because of dynamic content, they were still very useful. In fact, at luk hiar! we continued to work hard during the health crisis. Although some advertisers canceled campaigns, we replaced them with useful informations and institutional campaigns to help and support essential workers.
As you see, digital signage becomes more and more important everyday in our society, since it has features that can be essential for your company. Want to begin? Contact us!
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