Digital signage in tourism

Digital signage has always played an important role in tourism. It can be used to give directions, provide information about venues, etc. This relevance has become greater now that some countries are trying to boost tourism. In general, digitalization is key to achieve this while maintaining the safety of travelers.

But what exactly is the role of digital signage? Find out in our blog!

Digital signage and its function as a reminder of security measures

Wearing a mask, maintaining social distance and avoiding physical contact are essential at these times to travel with peace of mind. However, it is true that on holidays we tend to relax, and this can play tricks on us later.

That is why having digital screens in tourist attractions, restaurants, shops and popular areas of touristic destinations has become necessary. They can display messages as a reminder of these safety measures. After all, prevention is now our greatest ally.

Signaling and organizing

If we have to keep a distance, we don’t want to exceed capacity, so, naturally, long queues aren’t a good idea either.

Digital signage helps to keep crowds under control. At a tourist attraction, it can be used to signal the capacity and indicate when more people can enter. At a hotel reception desk, it can be used to manage lines and turns so that crowds are avoided.

QR codes and apps: encouraging the use of digital tools

We have already seen restaurants that have reformulated their menu in the form of a QR code, and even some where you can order directly from your own smartphone. There are also places where QR codes or mobile applications have become the preferred way to make reservations or payments.

This has the great advantage of avoiding unnecessary contacts and, therefore, routes of infection. However, these features won’t work if they aren’t explained properly, and this is where digital signage comes in. By using screens with the appropriate content and indications or interactive apps, you’ll be able to encourage this behaviour.

As you can see, every effort is little enough to help reactivate tourism with security, a sector that has a great weight in many countries. Without a doubt, digital signage provide you with tools that will help you achieve your goals. Do you want to know more? Contact us!