Digital signage: A transformation in many areas

Digital signage is here to stay, and its applications are becoming wider. In fact, the current situation seems to have made its potential even clearer, as we find that it has become increasingly important in business sectors that are new to digitalization, such as medical centers.

But let’s take a look at some cases in which these digital displays seem to be making a major transformation. Read on!

From restaurants to healthcare: in which sectors is digital signage creating a transformation?

• The first case we have to talk about is healthcare. Recently, due to the pandemic, screens have become increasingly important. While previously they could be seen as an informative item, they have now become a very useful and effective tool to control capacity and ensure compliance with security measures.
• Digital signage is also gaining importance in schools and universities. It is very useful to use screens to announce happenings or agenda of events, thanks to how easy it is to change the content in real time. These devices make it possible to stay fully up to date. In fact, they can even be used to display students’ best projects or other information of interest. There are many possibilities.
• Shops? From fashion to food! Digital signage allows us to follow the user’s path and display the appropriate information at all times: offers, promotions… If this is your case, you will appreciate the versatility of the screens, because you can change the offer whenever it is appropriate. In addition, today there are several technologies that allow a very high adaptability of the “digital signs” to the aesthetics and environment of the point of sale.
• Another sector? Let’s talk about banking. As you know, banks are a place where people go for information and where they have to wait. A digital screen responds to both needs: it displays information of interest and entertains at the same time. Moreover, some touch devices even allow the user to carry out certain transactions without having to wait: the best example is the ATM.
• We must also refer to the entertainment sector. Using paper has become obsolete for announcing novelties in cinemas and theaters; on the contrary, many of them are now opting for digital screens. An example? The work we did for Cinema Renoir.
• Finally, let’s talk about restaurants. Digital screens make it possible to show the product in motion, offers and even incorporate QR codes so that the user can place an order or at least consult the menu. The latter option is increasingly used in response to current needs to eliminate as far as possible physical contact with shared objects such as the paper menu, among other very interesting advantages for the restaurant owner.

Do you dare to transform your business with digital screens?

These are just some of the sectors that are undergoing a transformation because of digital signage! The reality is that the applications are versatile and for almost any area of business.

Do you need guidance? Contact us and we will advise you on your digital signage solution.