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Client background

Devoted to the days when cinematic charm went far beyond the silver screen, Cines Renoir has been showing independent films in their original language since 1986. Opening its first cinema in Madrid, the brand has become a true success story with a strong reputation for its arts, education and of course, entertainment. Today, Cines Renoir has five boutique cinemas in both Madrid and Barcelona.

The challenge

Even nostalgic charm needs an update. While Cines Renoir takes pride in its specialist selection of independent films, modern advancements have opened new ways to communicate important information. Old-school posters have become a thing of the past, and a need for a new digital solution was now in place. This solution needed to be tailored perfectly to work with the existing infrastructure and space available, whilst also being seamless enough to be updated without further human intervention.

Our solution

Cines Renoir appointed luk hiar! and Philips Professional Display Solutions to help make the transformation. Together, we replaced all traditional signage across four cinema locations with high-end digital technology. As a result, film announcements have broken free from static posters and come to life in high-definition video displayed in beautifully vibrant colours. Showtime scheduling was also updated to a modern digital format that is clearer for guests and easier to manage by staff. The entire fleet of displays are linked to a central content management system for automated remote updates from the cinema’s head office – resulting in smoother daily operations across the wider team.

Project specs

dPop™: We developed and installed a connected digital signage system consisting of several display and LCD screens from Phillips PDS, for both indoors and outdoors, for corporate purposes.

Comprehensive, multifunctional solution: The whole system and its content is controlled remotely via a central, customized content management system that allows the display of live, updated content in each cinema, including information about fares, products, special offers, schedules, movie trailers, and more.

Future-proof: New displays and features can be quickly and easily added to the fleet of displays through the versatile software solutions that luk hiar! offers.

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