If you have already started your digital signage strategy, or you are about to do it, now is the time to start thinking about engaging content. Yes, digital signage displays are eye-catching and will attract users’ attention, but we need content that will hold it!
Let’s see how can you create impactful messages for your audiences. Keep reading!
The first thing you need to do is get to know your audience. If we’re talking about screens in a school, you may want to focus on more educational content. If your screen is in a store or restaurant, the focus will likely be on sales. And, depending on the case, you may want to focus on entertainment.
In addition, a 15-year-old teenager is not looking for the same thing as an adult who goes to work in the morning, right? That said, the first step is to understand who you’re targeting to offer something that can relate to them.
Be careful! We are not talking about re-using content made for another medium. However, if there is a campaign that has worked very well, you can use the message and adapt it to your digital displays: in duration, format and image resolution. Of course, we talked about it in our article on mistakes to avoid in digital signage, but watch out for the timings: digital signage screens are not TVs, so your audience is not going to be looking at the screen for five minutes straight. Make sure your content is short and dynamic, capable of making a great impact in an instant.
On the other hand, do you have successful social networks? Do you want your users to do something specific? Use CTAs (Call To Action)! Invite them to follow you, share something with your Instagram profile or point to a specific spot in your store. If you want to get something done, let them know.
In the end, numbers don’t lie. Find out how to measure the success of your campaign to know if you have to change something or not and, if so, what to change.
If you do not measure your success, you will not be able to correct your mistakes and, therefore, you will never reach your objectives. Let’s avoid this!
Are you ready? If you still don’t have your digital signage displays, contact us and we’ll get to work!
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