Have you ever come across the term ‘smart city’? That is, a city that takes advantage of the newest technologies to provide a better experience to residents and visitors, as well as an economic and cultural growth to the city itself.
When we talk about digital signage, you probably think of the screens in Times Square, New York or Shibuya, Tokyo. What are some of the uses and benefits of having these devices in the urban environment? This is exactly what we’re going to analyze in this article.
Let’s begin by saying that digital signage has two main features: on one hand, they can serve advertising purposes mainly, and on the other hand, they provide useful information to residents and tourists. Digital signage isn’t only the famous large-scale advertising screens, but also the digital devices that show timetables and information about the next transport at stations and airports.
Smart cities: gaining an economic and cultural growth thanks to digital signage
Evidently, digital screens have a great impact, therefore, from an advertising and marketing point of view, they can help local businesses. Also, cultural emplacements like theatres and cinemas can get extra income if they can sell advertising spaces across their buildings.
Furthermore, we know that digital signage, in all of its formats, helps a city grow in terms of tourism and culture. These devices can show the most attractive plans and sites for tourists and serve as guides for cultural expositions indoors -in museums, for example- and outdoors.
Digital signage as a great source of information
Apart from its advertising and cultural benefits, digital signage screens can also serve as info points. Digital and/or interactive devices in transport stations, airports, malls, and urban sites can display maps, schedules and public announcements.
Around cities, specifically, DOOH communication can also showcurrent, important news, in situations like the coronavirus crisis. We are sure that, when we slowly start going back to normal, digital signage will have an important role to spread security recommendations. Now that you know more about smart cities, why don’t you check out digital signage screens?
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