Digital Signane vs Traditional Advertising
Digital signage is increasingly present in our daily lives. Totems, canvases, digital vinyls… We can see that these formats are gaining ground over…
Displays with touchless interactivity are trending, which is a great response to the particular hygienic requirements that we have been forced to follow in recent months, both in our homes and in other spaces such as hotels, restaurants, public buildings, etc.
Given the ‘new normal’ due to Covid-19, these screens are beginning to consolidate as one of the trends for the prevention and control of the virus. But how far will it go?
During the pandemic, we found ourselves in a digitalized reality with online education, virtual meeting points and fully digitalized businesses. In short, we have experienced the creation of many remote experiences. All of them are intended for reducing contact: a trend that has reached digital signage as well.
Technology is now facing different challenges with the focus on reducing the spread of the virus. Thus, the digitization of physical spaces must take into account a safe experience. For this, touchless screens offer, as you can imagine, endless possibilities to explore.
Let’s explore some of the options that allow us to make our screens touchless, or that allow us to make physical contact a safer experience.
For example, we already find screens with built-in hydroalcoholic gel dispensers. The advantage? No manual activation is required to dispense it, so we can minimize the risk of contagion. Even if it is necessary to touch the screen to interact with it, you can still provide a safe experience.
But let’s talk about touchless technology. There are already devices that allow touchless interaction thanks to voice activation. That’s right: the user’s voice becomes the tool to activate the screen, and the server processes the language naturally to meet the customer’s needs without the need to touch anything.
Last but not least, let’s not forget one of the main players at the moment: the QR code! Undoubtedly, this is a technology widely used in public spaces such as hotels or restaurants. And it offers us a lot of information that the customer can access with the cell phone instead of through brochures or physical menus.
If you are looking for the security of touchless screens and other contactless initiatives, contact us and we will advise you on the best solutions.
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